A Photographer’s Guide to Capturing Mood


Have you been wondering how you can add more emotion and stronger impact with your photos? When we take photos we obviously see with our eyes, but the real trick is how to create a lasting connection with your viewers. Thankfully, there is a brand new downloadable ebook today from the Craft & Vision photo eBook library to show us how we can take strong evocative images ourselves! The Evocative Image is all about how to capture the most important thing of all when shooting a photo – the mood. Andrew S. Gibson shows you how to create that special connection with your viewers by learning techniques for capturing not only the scene, but the mood and emotion of the scene. It’s as simple as learning a few techniques which give you the tools to do just that!

You check out some gorgeous and inspiring page samples here.

My Thoughts on the Content…

These are my personal favourites from Craft & Vision, because these types of books are where I get the bulk of my photographic knowledge from. I am well aware of how my camera, apertures, shutter speeds, and ISO’s all work together, but learning how to see and capture “feeling” is a whole different ballgame. Here we learn interpretation, how to create impact by shooting during the golden hour, blue hour, low light shooting, wide aperture shooting, long lenses, and other technical considerations that have an aesthetic effect on the mood of the photograph.

On a somewhat unrelated, but equally important note, I have to say that this is one of the most beautifully designed eBooks that I’ve ever come across. The page layouts and typography are inviting and fresh. The way that the text and photographs have been blended together naturally makes it easy on the eyes, and all the more enjoyable to read. But back to the content…

There are some great exercises in this one which make you want to get out there shooting right away. The techniques that Andrew get’s us to practice will be sure to have you making stronger images even right after you read the book. I personally like being given direction through these types of exercises, and I found each and every one of them to be helpful in more ways than one.

What the Publishers Have to Say…

“The latest addition to the Craft & Vision library is Andrew Gibson’s The Evocative Image. Subtitled A Photographer’s Guide to Capturing Mood, Andrew’s latest is a great primer on introducing an intentional mood to a photograph. Where our hope for a photograph is to communicate more than just information, but to create impact and an emotional response, an understanding of some of the tools to create mood is essential.

In addition to a solid text and Andrew’s usual caliber of photographs, this is our first ebook to come out of the hands of our newest layout artist, Luke Taylor, and it looks fantastic!

Learn the exact camera settings along with the how’s and why’s behind each of the examples in this book, and dramatically improve your final results to create stronger connections with your viewers. Whether you are learning photography as a beginner, or you are a professional, there’s no better investment in the continued growth of your photography.”

The Evocative Image: A Photographer’s Guide to Capturing Mood is available now as a downloadable PDF for just $5USD.

But Naturally, You SAVE!

Of course, there’s a launch party discount as you can imagine: For the first few days only, if you use the promotional code EVOCATIVE4 when you checkout, you can have the PDF version of The Evocative Image for only $4 OR use the code EVOCATIVE20 to get 20% off when you buy 5 or more PDF ebooks from the Craft & Vision collection. These codes expire at 11:59pm PST February 28th, 2011.

Visit the Craft and Vision photography library here.

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