Watermarking Your Photos: Part 4 – Lightroom 3

Welcome back to the part four in our series on watermarking your photos. By now we’ve examined the reasons why watermarks are important and what information you should be adding in your watermarks, along with some Photoshop techniques for creating watermarks. In this tutorial, we’re going to take a look at Adobe Lightroom 3 and see just how wonderfully easy Adobe has made watermarking in this latest release.

One of the most requested and most fantastic additions to Lightroom’s version 3 is the watermarking tool. Watermarking in Lightroom 3 is done when exporting your photos (either for print or for web), and therefore logically shows up in the Export panel. Once you have selected your images for export (usually to JPEG), you can scroll to the bottom of the export dialog box to find the new watermarking tools.

Check the Watermark checkbox ON, and from the dropdown menu select “Edit Watermarks…” to create a text watermark, or use a graphic (which you must have previously created).

Text Watermarks

At the top-right side of the “Edit Watermarks” dialog box, you’ll have the option to choose either a text or graphics based watermark. Here we’ll first take a look at how easy it is to add a text watermark.

Just under your image thumbnail, you can add any text you would like, which will automatically appear as a preview over the thumbnail. As you scroll down the list of options in this dialog box, you’ll see that you can change the font, text style, color, and alignment. Under the type options, you can also choose to add a drop shadow with various parameters to experiment with.

Further down the dialog box reveals options to decrease the opacity of your text watermark, resize it to your liking, change the inset (margins) and lastly anchor your watermark to a particular area of your image.

Graphic/Logo Watermarks

Rather than adding a text only watermark, there are times where you may wish to include a small graphic such as your company’s logo or icon as the watermark itself. This can be done just as easily in Lightroom 3. Instead of choosing a text based watermark in the “Edit Watermarks…” dialog box, you would simply select “Graphic” from the top-right corner. Of course, you must create your graphic/logo beforehand and save it in either JPEG or PNG format (PNG is the preferred format since it supports transparent backgrounds when using image based watermarks).

Once you have your graphic selected you will see that the text watermarking options are greyed out and not usable. Scrolling further down the dialog box reveals the same options for adjusting the opacity and placement of your graphic based watermark.

Click “Save” and you will be asked to name this new watermark as a preset, which allows you to use it again on your exported images, web gallery images, and even slideshows created in Lightroom 3. Now when you export your images through any of these methods, your watermarks will automatically be added to all of your images as long as you have the watermark checkbox turned on. How’s that for easy?

Lightroom 3 is the latest release from Adobe. Upgrades from previous versions of Lightroom go for $99 and the full version for Mac/PC goes for $299 (as of the time of this posting). Better still, you can purchase directly through Adobe where they offer instant digital delivery. PhotographyBB is an affiliate for Adobe products.

Until next time, have fun creating your watermarks and please feel free to ask any questions or leave comments below. I always enjoy seeing what you all come up with, so feel free to email me one of your photos (resized for email of course!) anytime. Happy watermarking!

About the author

Dave Seeram is the Editor of PhotographyBB Magazine, photographer, Canucks fan, Lostie,  fanboy, Dad, blogger, entrepreneur, and part-time superhero. Dave is the owner of this blog, Editor-in-Chief and Publisher of the PhotographyBB Magazine and CLARITY: PHOTOGRAPHY BEYOND THE CAMERA

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