Photography Business and Marketing

Creating a Marketable Portfolio

Building a portfolio that buyers love is a key component to a strong marketing strategy, but it’s not always a simple as picking out your best shots. Your portfolio is visual proof of your talent, professionalism, and your unique vision. In this video, COLAB co-founder Corwin Hiebert dives into portfolio development and how you can...
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Finding New Clients

In this video, Corwin Hiebert breaks down the monumental task of finding new clients, into small achievable steps that you can put into action TODAY. In addition, Corwin shares his two favourite tools for finding the right contacts when reaching out to other companies, and a better way of managing your interactions with a fantastic...
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Reaching The Next Level in Your Photography Business

The idea of putting everything on the line to follow our hopes and dreams of starting and growing a photography business is thrilling to say the least. However, while it’s exciting to think about, being an entrepreneur can also be incredibly stressful at the same time. The reality is, sharing your photographs with the world...
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Starting Your Photography Business: Fill Your Downtime

Every photographer has seasonal periods during the year when business is busy, and other times that are slow. The best way to get through your slower season is to develop special packages specifically for these down periods, and make them incredible easy for your clients to afford. This is not to suggest a discount on...
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Starting Your Photography Business: How to Determine Your Pricing

There are several pricing models for professional photographers, with the main three options primarily being: discount, market average, and premium. When starting or growing your photography business, it’s a good idea to consider your pricing structure early, to see if there are opportunities for either starting or moving up the ladder into a higher price...
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5 Ways to Kickstart Your Photography Business (without spending a dime)

Sharing your photographs with the world is one thing, asking for money is another. This free online workshop will fill you with fresh industry insights, proven tactics, and killer resources to help you make money doing what you love. This free 1-hour presentation and Q&A will be led by photography business and marketing consultant, Corwin...
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