In this video, Corwin Hiebert breaks down the monumental task of finding new clients, into small achievable steps that you can put into action TODAY. In addition, Corwin shares his two favourite tools for finding the right contacts when reaching out to other companies, and a better way of managing your interactions with a fantastic CRM tool that blows note-taking and other apps out of the water. Rock on folks. Rock on. Got a Business Question? Ask the COLAB Community...
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The idea of putting everything on the line to follow our hopes and dreams of starting and growing a photography business is thrilling to say the least. However, while it’s exciting to think about, being an entrepreneur can also be incredibly stressful at the same time. The reality is, sharing your photographs with the world is one thing, but asking for money is another. THE NEXT LEVEL by photography business consultant Corwin Hiebert, is a guidebook for the photographer that...
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Every photographer has seasonal periods during the year when business is busy, and other times that are slow. The best way to get through your slower season is to develop special packages specifically for these down periods, and make them incredible easy for your clients to afford. This is not to suggest a discount on your regular rates as that could have the adverse effect of devaluing the work you do for your other clients year-round who pay full price....
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There are several pricing models for professional photographers, with the main three options primarily being: discount, market average, and premium. When starting or growing your photography business, it’s a good idea to consider your pricing structure early, to see if there are opportunities for either starting or moving up the ladder into a higher price range in the future. A common belief for many new professionals is that they must start in the discount price range to build a clientele....
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As photographers, we all know that composition of your photos is important. I’m going to venture out and courageously say that composition is probably the single most important factor involved in creating a great photo. For new photographers, learning camera functions and SLR photography is naturally top of mind (and it is important), but we need to also remember that composition is always king. One of the things I notice about learning photographers is something that I was guilty of...
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Sharing your photographs with the world is one thing, asking for money is another. This free online workshop will fill you with fresh industry insights, proven tactics, and killer resources to help you make money doing what you love. This free 1-hour presentation and Q&A will be led by photography business and marketing consultant, Corwin Hiebert, who will give photographers action-oriented steps on pricing your work, promoting your talent, plus how to find (and keep) clients. This webinar will fill...
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Photoshop skin retouching – the good, the bad, and the downright scary! One of the most challenging aspects of retouching portraits is maintaining a natural appearance when retouching skin. It’s easy to blur skin, but that looks far from natural. I’ve even seen some methods of blurring out the skin to smooth it, and then creating a faux texture to add over top of the blurred skin! The secret to successful skin softening in Photoshop is to blend any uneven...
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If you’re a new photographer, you’ve probably felt the urge to flip the switch from Auto over to Manual mode just to see what happens. If you’re like me, then you probably felt a wave of confusion, and any photo attempts probably came out too bright, too dark, or even shaky. You may have even fiddled around with the dials to no avail as I did. After a few horrendous shots, I switched mine right back to my comfort zone...
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